Balancing inequalities of the world.
Shirt by shirt.
Cufflink by cufflink.
She has a dream. She is making that dream a reality. She works hard.
She builds a business. Maybe two.
Maybe more.
It’s important to her that she is representable at meetings.
She needs to quickly change and get ready for her next one.
Shirt half unbuttoned, she takes out the small velvet box, and opens it.
A glare of reflection hits her eyes as the sun hits the shiny surface of her cufflinks.
The accessories are a statement.
Her father wore them.
Her father’s associates wore them.
Her managers wear them.
Now, she is wearing them.
Now, she is taking up the space she always deserved.
Join The Club
We want people to invest in a shirt that lasts longer than any average clothing to beat overconsumption. At the same time we want to build a community to help support women locally and worldwide.
The big problem.
Women own 1%.
Male executives control 99 times more S&P 500 shares than women. Women only control about 1% of the value of shares held among their fellow corporate leaders. (Source: Execushe study, 2021, published by Bloomberg 2022)
Women hold only 32 cents for every dollar of wealth held by men. This is largely due to the gender pay gap, as well as women's disproportionate responsibility for caregiving, which can lead to career interruptions and lower earnings. (Source: National Women's Law Center)
Women entrepreneurs in emerging markets face significant barriers to accessing financing, including limited collateral and a lack of financial literacy. Women-led businesses represent 42% of all small and medium-sized enterprises in emerging markets, they receive only 4% of total business financing. (Source: International Finance Corporation, 2020)
132 million girls worldwide are out of school, and only 66% of countries have achieved gender parity in primary and secondary education. Girls are also more likely to drop out of school due to early marriage, pregnancy, and gender-based violence. (Source: UNESCO)
TIME FOR CHANGE
TIME FOR CHANGE
More than just a shirt and cufflink brand.
A movement long overdue.
The clients will be a part of a community that is regularly invited to inspirational and educational events, such as ‘How to build a business,’ ‘Grow a stock portfolio,’ ‘Land a management role,’ and more.
The aim with Aura is to make women win and gain.
Locally. And world-wide.
We want to challenge the fashion industry. We want the consumer to have an option of sustainable AND high-quality wear through which they can support a better future.
Join The Club
We want people to invest in a shirt that lasts longer than any average clothing to beat overconsumption. At the same time we want to build a community to help support women locally and worldwide.